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Inspired by the unique and dynamic NYC

The banner image for Professor de Graauw’s class, “The Stories of Us” (IDC3001H), Inspired by the unique and dynamic NYC.   Professor de Graauw asked me to …

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Student Debt Statistics

Breaking into a career is becoming harder and harder for young adults nowadays — companies are upping their requirements to include a Bachelor’s degree, at …

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Quick survey to aid in the launching of our product

  Hi all, I am pleased to announce that my business team and I are looking to launch a new product. We are looking to collect demographic …

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One Man’s Trash is another Man’s Treasure

Photo courtesy of Time Magazine There’s gold in your back pocket right now. Really, your cell phone has gold in it. Even that dinosaur computer at grandma’s house …

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Humor in Advertising

A funny shot from the famous Dorito’s superbowl ad.   Humor is a powerful tool. In recent decades, the study of humor has impacted many fields, including …

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Tissot Watches Presentation Deck

Tissot Corporate Presentation Deck from AlessandraRao

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Brandalism: The Future of Advertising in NYC (Powerpoint)

Advertisements are everywhere in our New York City – on billboards, outdoor television screens, automobiles…the list goes on and on. Can you even imagine what …

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Pantene Philippines Campaign Analysis

Campaign Analysis: Pantene Philippines Shine Strong Alessandra Rao In November 2013, Pantene Philippines (P&G) launched Shine Strong, a controversial campaign created by BBDO that portrays gender …

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Baked By Melissa Marketing Case Study

Original design, presented on Keynote. What can Baked By Melissa, a famous bakery chain in Manhattan and New Jersey, do to maximize profit? Their delicious, trademark …

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7 Things no one ever told you to pack for Barcelona

Parc Guell, one of the most treasured works by Gaudi in Barcelona Ah, Barcelona! What a charming, charming city blossoming with color and culture. Tomorrow, I …

View Article

Inspired by the unique and dynamic NYC

The banner image for Professor de Graauw’s class, “The Stories of Us” (IDC3001H), Inspired by the unique and dynamic NYC.   Professor de Graauw asked me to …

View Article

Student Debt Statistics

Breaking into a career is becoming harder and harder for young adults nowadays — companies are upping their requirements to include a Bachelor’s degree, at …

View Article

Quick survey to aid in the launching of our product

  Hi all, I am pleased to announce that my business team and I are looking to launch a new product. We are looking to collect demographic …

View Article


One Man’s Trash is another Man’s Treasure

Photo courtesy of Time Magazine There’s gold in your back pocket right now. Really, your cell phone has gold in it. Even that dinosaur computer at grandma’s house …

View Article

Humor in Advertising

A funny shot from the famous Dorito’s superbowl ad.   Humor is a powerful tool. In recent decades, the study of humor has impacted many fields, including …

View Article


Tissot Watches Presentation Deck

Tissot Corporate Presentation Deck from AlessandraRao

View Article

Brandalism: The Future of Advertising in NYC (Powerpoint)

Advertisements are everywhere in our New York City – on billboards, outdoor television screens, automobiles…the list goes on and on. Can you even imagine what …

View Article


Pantene Philippines Campaign Analysis

Campaign Analysis: Pantene Philippines Shine Strong Alessandra Rao In November 2013, Pantene Philippines (P&G) launched Shine Strong, a controversial campaign created by BBDO that portrays gender …

View Article

Baked By Melissa Marketing Case Study

Original design, presented on Keynote. What can Baked By Melissa, a famous bakery chain in Manhattan and New Jersey, do to maximize profit? Their delicious, trademark …

View Article

7 Things no one ever told you to pack for Barcelona

Parc Guell, one of the most treasured works by Gaudi in Barcelona Ah, Barcelona! What a charming, charming city blossoming with color and culture. Tomorrow, I …

View Article
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